YIFLORA 意美学品牌

via：朱协丰

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意美学是集花艺、艺术、社交为一体的美学空间致力于用审美、经验和手法以花为载体传递生活浪漫,在项目之初，为了在温岭这个花店竞争激烈下脱颖而出,我们为YIFLROA打造一整套品牌视觉形象

配合品牌方自身有着许多年的花艺经验,由此意美学诞生

设计上提炼花本身元素,为意美学注入品牌所代表的符号,从而使得视觉上有统一性、个性化十足。我们在后期物料中重复使用品牌所有的符号,为了强化符号给人形成的深刻记忆。

Aesthetcs of taly is an aesthetc space teratig fower art, at and socia ntercourse. It is commlted to usind aesthetics, experience and technicues toconvey life romance through fowers.At the beginning of the project, n order to stand out from the ferce competon in Wenling,we created a complete setof brand visual images for YIFLROA

Cooperating with the brand side, it has many years of flower art experience, which is the birth of talian aestheticsThe design refnes the elements of the fower tselr, and njects the symbols represented by the brand nto the sense aesthetcs, so as to make the visionunified and personalized. We repeatedly use al the symbols of the brand in the later stage materals to strengthen the deep memory formed by the symbols

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